As a Swedish player, you have several options for betting these days. There are over 80 licensed gambling companies in Sweden and the majority of these betting sites today offer a well-developed product to their customers.
The fact that gambling companies now need a license benefits players as it means a safer gambling market and demands better betting companies.
To find the best sports betting sites in Sweden, we considered several criteria here at Gambling ‘N Go. In the following guide, you will find helpful information on online betting in Sweden.
Gambling regulation and code supervision are central to addiction prevention work. Essential elements in the Gaming Act include the gaming companies’ duty of care, age limits, moderate advertising, and the possibility of being banned from betting.
The authorities check that the betting companies follow the rules through supervision. The Gaming Inspectorate is the central supervisory authority in the gaming area. Supervision is vital for preventing gambling addiction, as the availability of gambling games and the design of betting sites are risk factors for gambling problems.
The Covid-19 pandemic has had a significant impact on society and thus on the betting market and gambling habits. To meet the possible risks that the situation could entail, the government took several temporary measures in gambling. These expired on November 14, 2021.
On behalf of the Government, the Swedish Public Health Agency has carried out an in-depth analysis of the development of gambling problems linked to the situation around covid-19, and the results were worrying. New regulations are expected.
According to the Gaming Act (2018:1138), all gambling companies operating in the Swedish market must have a Swedish license. The law is supplemented by a gaming ordinance and regulations. The licenses can be revoked if the companies do not fulfill their obligations, and unlicensed companies may not provide services.
The Gaming Act contains six different types of licenses: state gaming, games for public benefit purposes, online gaming, betting, land-based commercial gaming, and gaming on ships in international traffic.
Forms of competition exposed to competition are online games, betting on sports games and horses, and more land-based commercial games such as restaurant casinos and card games in tournament form, as well as slot machines and casino games on ships in international traffic.
Non-competitive forms of gambling are land-based vending machines and casinos, lotteries, bingo in a physical location, and local pool games on horses. These remain as either government games or games for public benefit. Games for general benefit purposes are still tax-exempt, while others pay 18 percent tax on the balance.
All games without a license are criminalized. Violations of the Gambling Act may include illegal gambling activities, promoting illegal gambling, and gambling fraud related to match-fixing. Sanctions against illegal gambling can take place through:
Age limits are an important preventive measure as they postpone any gambling problems. The proportion with gambling problems is lower among boys aged 16–17 years compared with boys aged 18 years.
Gambling companies that do not respect the age limits risk losing their licenses. The following age limits apply:
Games marketing must be moderate and not aimed at children and young people under 18 years of age.
Among boys aged 16-17, 3% have some risk, and 1% have gambling problems. For boys aged 18, the corresponding figures are 7 and 8%, respectively.
According to the Gaming Act, gambling companies have a duty of care to protect players against excessive gambling by identifying and intervening in gambling behavior that indicates excessive gambling. An action plan must describe how the companies handle the duty of care.
The Swedish Gaming Inspectorate’s guide to the duty of care provides examples of how signs of excessive gambling can be identified through gambling patterns, e.g., chasing losses and raising the deposit limit and other contacts with players. A person who previously closed himself off to games and young people, 18-24 years, are singled out as critical groups to follow up. The guide also gives examples of what measures the licensee is expected to take when someone shows signs of excessive gambling. The feedback must take place to give the person playing the opportunity to respond. Thus, pop-up messages are not enough.
There are three other critical measures in the Gambling Act to counteract excessive gambling:
Logos for these actions should be visible at the top of all websites and mobile applications. The logos must be placed in a locked field at the top of the licensee’s websites, mobile applications, and the like. This means that the logos must be visible even when the user scrolls on the page.
All gambling companies licensed following the Gaming Act (2018:1138) must have these logos for gaming responsibility visible where they offer online gambling. The logos for gaming responsibility must also be present when playing at slot machines in places other than a casino. They must then be visible in a locked field on the ATM screens.
According to the Gaming Act, gambling advertising must be moderate and not explicitly aimed at people under 18. Direct advertising may not be directed to a player who has suspended himself from games through spelpaus.se.
The Government’s current proposal for strengthening gambling regulation includes introducing stricter marketing requirements from January 1, 2023, and conditions for a license for the software to gain control over software development and exclude unlicensed gaming from July 1, 2023.
The range of online betting sites is gigantic today, which means that it is not entirely easy to know which of all the betting sites you should choose or which gaming company has the best betting site for you. Therefore, one question you should ask yourself before choosing a gaming company is what are you looking for?
For example, are you looking for the best odds, or which is the best betting company that offers the most and best odds bonuses? To help you find the right betting sites, we have created a gaming company guide where you can easily get a good overview of the best betting sites on the Swedish market.
When choosing betting sites, you should find out how any winnings are taxed. The easiest way to do this is to find out where the betting site has issued its license. To play in Sweden, it is required that you play from a gaming company that has a Swedish gaming license.
Before the new law came into force on January 1, 2019, only state-owned companies were allowed to conduct their gaming operations in Sweden. If you chose to play via a Swedish privately-owned gambling company, this meant that the gaming license was issued in countries other than Sweden.
The advantage for Swedish players to bet from privately-owned betting sites was that any winnings were exempt from tax as long as the gambling company was licensed in an EU country. It was, therefore, common for the privately-owned gaming companies to seek tax havens such as Malta and Gibraltar.
The new licensing system means that all gaming companies that have a Swedish license need to pay 18% tax to the state. In addition, the betting sites need to follow the Swedish rules regarding marketing and security for customers.
Free is good, they say. Players are happy to take advantage of offers and welcome bonuses – and the sports betting sites in Sweden know this. The gaming companies compete for players to have the best welcome bonuses, which is to your advantage as a player. The first time you receive a deposit bonus or free bet is usually in connection with registering a new account.
The majority of gaming companies then make sure to give you a welcome bonus that you can play for. Therefore, choose a betting site that is generous when it comes to offers and welcome bonuses if you enjoy playing for free – search the lower ranks to find the most offers and odds bonuses.
Mobile gaming has revolutionized the gaming industry – but not all gaming companies have kept up with developments. There are still several online betting sites that are not adapted for mobile phones, which can be a decisive factor for customers whether they should register with the gaming company or not.
However, the very best betting sites offer either their customers a mobile-adapted version or app that expands the customers’ user and gaming experience. Mobile-friendliness is very important and should be a priority.
An easy way to maximize your winnings is to compare odds at the various betting sites and find the betting company that offers the best odds on the market for your specific game.
Today, there are several sports betting sites in Sweden that compare and produce the best odds online for you, and even if you are required to register with more betting companies, you should not miss the chance to take part in the best odds.
In addition, it is an excellent opportunity for you to take advantage of a welcome bonus. Being a member of more than one betting site thus gives you the opportunity to place bets at the betting site with the best odds. Take the time to search for the best odds for your match so that you get the most out of your game. High odds, however, vary depending on which sport you are betting on and in which league.
The gaming companies have different terms and conditions for deposits and withdrawals. It is therefore important that you read about which payment options are accepted at the betting site that you are investigating – and especially if any costs arise. The sports betting sites in Sweden also have different limits for deposits and withdrawals, and the limits can also vary depending on payment options.
You will find information about the minimum and maximum amounts that are accepted on the companies’ websites.
In Sweden and other parts of the world, sport is of great interest to many people. The Swedish population spends a lot of time and money on their interest and people of all ages are involved.
Investing money in sports is not a new phenomenon. It is something that people have been entertained with forever. In the past, it was common to visit the stadium or the place where the competition took place, or gather with friends at an ATG representative. Even today, ATG agents are very common places to bet in Sweden, but something that has become even more popular is betting online.
The internet is completely flooded with casinos and betting sites where you can bet money on your favorite sport. At betting sites in Sweden, you will find competitions and major tournaments from all over the world and can choose everything from swimming, tennis, football, table tennis, golf, trotting, and horse jumping. To participate, you need to get an account on the site you want to use or log in using BankID. Once you are up and running, you also need to deposit the money that you want to play for and then just select the games that you want to try.
If you use a pure betting site in Sweden, there are two different options. Either you bet money on matches that haven’t yet started and wait for the results, or you bet on live betting. Live betting can in many cases be compared to the games available in a live casino. With live betting, you have the opportunity to follow the entire match live over the internet. You connect using a tablet, mobile phone, or computer and can then watch the match while you bet money. Live betting comes with an incredible number of benefits and is an excellent alternative for those who want to avoid paying expensive money to get access to various sports channels on Swedish TV.
If you want to make the experience as realistic as possible, you should of course gather friends before the match. Drinks, snacks, and a comfortable sofa are the obvious ingredients, but if you want to make it a fun thing, you can go a step further. Order stylish water bottles with personal prints, or get your team’s jerseys so everyone is properly dressed before the match (something similar to Swedish stadium atmospheres).
Remember that you need a strong internet connection so that the broadcast is not hacked or interrupted in the middle of the match.
What you can bet on differs quite a bit depending on different sports betting sites in Sweden, but below are some of the most common sports:
Football is one of the most common sports to bet on in Sweden. Here you can bet on which team will win a certain match which team will win the league, along with lots of other types of odds. In most cases, you can bet on a whole host of different leagues, e.g., La Liga, Allsvenskan, and Premier League.
Sweden is a hockey nation. Thus, it certainly comes as no surprise that many like to bet on this sport. There are plenty of leagues to choose from, but the most popular is the SHL and NHL. People can bet on which team will win, which player will score, but also which team will lead when the first period is over, along with many more bets.
In most cases, it is also possible to bet on golf. This section is usually smaller than for football, which is not very strange given that the sport is significantly less popular. However, this does not mean that golf is in short supply on the Swedish gaming sites, but you should expect a much smaller selection than with many of the larger sports.
We have Björn Borg, Stefan Edberg, and a few other players to thank for Sweden being highly respected in the sport. Thanks to the country's great success in the sport, there are also many who love to follow it, some of whom even choose to play in various matches, tournaments, and players. The range is often quite small considering that not many matches are played, not least in comparison with more active sports such as ice hockey and football.
Last but not least - basketball. This sport may not be very big in Sweden, but many still like to follow the foreign leagues, especially the NBA. Here, however, it is possible to bet on lots of different leagues, including those in Sweden. You can bet on which team will win and with how many points, which player will contribute the most points, along with lots of other types of odds.
Football betting is perhaps the most popular sports game in the world. People all over Europe and South America, and also in Africa and Asia, love to bet on football in different leagues. It can be about the World Cup, the Champions League, the Europa League, or national football leagues in, for example, Sweden, Spain, England, Italy, Germany, the Netherlands, Brazil, Argentina, and Nigeria.
Regarding football, the most popular types of bets in Sweden are:
This is the classic type of football betting. You can bet on the home team, the away team, or on a draw.
If you bet on several matches in one and the same bet, you can get really good odds.
If you bet on goal results, you get higher odds than when you bet on winning teams because it is, of course, more difficult to guess correctly when it comes to goal results.
You can also bet on which player will score the first and/or the last goal of the match and on which player will receive a yellow card.
It is also popular to bet on how many corners, penalties, or free kicks there will be during the match. It is very difficult to score correctly when it comes to fixed situations, but in return, you get really high odds if you play on the number of corners and free-kicks.
By placing a handicap on a stronger team, the odds will go higher, but winning will be tougher as well. When the odds are low on favorites, it is always a popular choice in Sweden to place handicap bets.
These are among the most popular bets not just in Sweden but throughout the world. There will be a margin set, and a better should simply state if the number will be higher or lower after the game. The popularity of this bet comes from its diversity – it could be used in various sports.
Sports betting is done by sports enthusiasts who love to watch the sport all the time. Outright bets provide good odds while lasting for a whole season – that’s why they are so popular in Sweden. Place a bet that a player or a team will win the tournament before it starts and watch it happen.
In Sweden, it is really popular to bet on ice hockey because Sweden is a strong hockey nation. When you bet on ice hockey, you have about as many betting opportunities as in football. You can bet on winning teams, goal results, goal difference, expulsions, the first and last goal of the match, and so on. You can play hockey matches in lots of leagues, such as the Elite Series, the NHL, and the KHL (national hockey league in Russia).
Those who play on horses usually either bet on gallop or trot. In Sweden, trotting competitions are immensely popular, and in England, it is mainly galloping that counts. If you like to bet on gallop competitions, you should definitely bet online because ATG mostly has trotting betting, while the betting sites also bet hard on the gallop.
When you play equestrian sports, you can make many different kinds of bets. For example, you can bet on a winning horse, on what position a particular horse will get, and on which horse will lose the race. You can also bet on several races in one and the same bet. You should also, of course, do research on your betting topic.
The well-respected betting companies that we recommend put a lot of energy into having their own odds. There are great benefits to this. You have control and can, unlike companies that use Kambis or SBTech’s odds, be much more flexible with their betting.
For Coolbet, for example, it is about being able to offer the very best odds on the market at selected matches or events. In addition, you often have market-leading odds on many games.
For Bet365, it’s about maintaining its position as “the world’s largest betting site”. You want to be able to control your range and offer the most and best markets of all gaming companies.
There are thus advantages and disadvantages with all the gaming companies’ methods. For all types of players. But it is still important to keep track of the differences for you as a player, no matter who you are. Feel free to contact us if you have any further questions about this.
The betting companies that are out on the Swedish market use different suppliers when it comes to odds on events and matches. This is also why we get different odds depending on which gaming company we play with, even though it is about the same game.
But the question many want to be answered is: which betting company has the best odds?
On the whole, Kambi is one of the odds providers that offer very high and good odds to its users. But even betting companies that run with their own odds are sometimes very good at offering powerful odds.
So a combination of betting companies that use Kambi and betting companies that offer their own odds.
Setting your own odds as a betting company can sometimes be a puzzle and even quite tough. It takes both resources and time. Therefore, many betting sites choose to pick odds providers for help with betting.
In Sweden, two major odds providers are mainly used for odds on, among other things, football and ice hockey. The names of these two are Kambi and SBTech.
But there are also betting companies in Sweden that have chosen to set their own odds and thus not take the help of any external supplier.
There are many different types of deposit bonuses, and this is also the most common form of starter offer to new customers. Traditionally, the most common 100% start bonus is up to SEK 1,000. However, it can vary greatly between different companies, and other amounts offered are SEK 250, SEK 500, SEK 1,500, and SEK 2,000. Sometimes even higher than that. However, it is not only the amounts that vary but also the percentage. As mentioned, 100% is the most common, but a standard range is 50% up to 500%.
Which betting bonus is best depends entirely on what you as a customer prioritize. Some want as high an amount as possible, while others focus on the percentage and on being able to multiply a small amount as many times as possible. For example, 100% up to SEK 2,000 or 500% up to SEK 500.
A piece of big news since the Swedish gaming regulation was introduced in 2019 is that the gaming companies can now only offer their customers bonuses at the first gaming opportunity. Only one offer per person and licensee applies. Previously, companies could offer their existing players offers whenever they wanted, but this has now been stopped. What was previously called VIP or loyalty offers no longer exist in the same way as before the Swedish market was re-regulated. This applies to both sports and other product areas.
Profit boost means that the gaming site pays out extra high profits. Almost always for the first game, you place. The percentage can vary greatly. Sometimes it’s a 10% win boost for selected events and sometimes a 100% win boost on your first game. MrGreen was the first to launch this on the Swedish market when it offered a 100% profit boost up to SEK 5,000 for new customers.
This offer differs from regular welcome bonuses, which are usually based on a first deposit or a first game. It is also called various things like boosted odds and boosted winnings. Odds boost works so that sports betting sites in Sweden offer an extra high to us on a match or for a team to win. Instead of, for example, getting 1.50 at Liverpool to win at home against a middle team, you can get up to 10 times the money. However, the bet is limited in these cases and can be as low as SEK 50 or SEK 100. This is an alternative to regular welcome offers, and if you sit down and count on it, it is usually in the end about the same amount. You just have to act differently as a player to take part in the money.
Before you place your qualifying bet or want to claim your bonus, it is important that you read the terms and conditions of the offer. There is everything you need to know about wagering requirements, minimum odds, IP addresses, households, and so on. Although these texts are often very boring and written with legal lingo that is sometimes difficult to understand, we recommend all players to read them to avoid negative surprises.
There are many methods you can use when depositing money into your betting account. Keep in mind that the gambling sites themselves choose which deposit methods to use, so it is not certain that you will find all payment methods on the particular gaming site you are on.
✅ Bankid – Bank ID is becoming increasingly established in Sweden and not just among betting sites. BankID is an excellent method for verifying yourself in a smooth, safe and secure way without hassle.
Betting sites with BankID are a big plus for customers as it saves time and is good for personal integrity. In the past, it was common to have to send a copy of an identity document to register an account and verify. It is relatively rare nowadays – much thanks to Bank ID.
Betting sites with Bank ID undoubtedly have a great competitive advantage in comparison with betting sites without BankID. There is much to suggest that all betting sites with a Swedish license will start with Bank ID in the slightly longer term.
Bank ID has existed since 2003 and is Swedish-based. Bank ID is not only common on betting sites but occurs in many other contexts to verify oneself in a fast and secure way.
✅ Trustly – Depositing or withdrawing money with Trustly is one of the fastest methods available. In addition, no card is needed, but transfers take place between the gaming company and the player via Trustly. A deposit or withdrawal that could previously take several days can now be made immediately.
In addition, it is easier and safer. As a player, you do not have to fill in a lot of numbers from your card but can simply handle transfers with a bank ID. It also means that you do not have to share your card details with the gaming company. All of these are major reasons why more and more people are choosing Trustly as their payment method.
The vast majority of betting sites today allow payments with Trustly.
✅ Swish – Swish broke through with a bang in the Swedish gaming market in 2019. After the licensing system was introduced, many companies launched Swish as a payment method. This meant that payments became even faster than before, and even though it is still not possible to withdraw via Swish, it was a paradigm shift that gave several betting sites a competitive advantage.
✅ Zimpler – Zimpler is not the most common payment method for betting sites, but definitely, a payment method that is on the rise. There is no doubt that Zimpler – formerly known as PugglePay – is a great payment method for betting sites.
The payment procedure is very simple. You do not need to register an account with Zimpler by entering a lot of privacy-sensitive personal information, but you simply enter your phone number at the first payment, after which a code appears via an SMS message.
The ability to pay by invoice is an advantage. You can also choose to pay with a credit card.
✅ Neteller – Neteller is a British company that has had a very large impact globally. Many betting sites have Neteller as an alternative in terms of payment methods.
One of the best things about Neteller is that you do not have to give out your bank details/card details to betting sites for withdrawals and deposits. Betting sites with a Swedish license are in themselves secure in general, but it still feels good for integrity not to have to enter, for example, card details with each payment, but let everything go via Neteller instead.
However, it should be pointed out that there are a couple of negative things with Neteller to make the whole thing more nuanced.
✅ Skrill – Skrill – also formerly Moneybookers – is a popular payment method for betting sites with a Swedish license. Skrill has been active since 2001 and is found in a few hundred countries, which says a lot about how great the impact is.
With Skrill, you do not have to disclose, for example, your card details to betting sites. Instead, you go through the account with Skrill and can feel safe and secure that the information is not spread outside Skrill’s platform.
✅ Paysafecard – Paysafecard is another popular payment method for betting sites. The company has been active since 2000 and is one of the leading players in online payments for the trading/betting industry.
It works as if you buy a gift card via the website/store and choose the amount (SEK 250, SEK 500, or SEK 1,000). Then you get a PIN code that is used when, for example, you want to deposit money on a betting site.
It is noteworthy that it is possible to split the payment into several occasions.
The downside is that Paysafecard only works for deposits with betting sites and thus not for withdrawals.
✅ Visa/Mastercard – Visa and Mastercard are the most well-known payment cards in Sweden. Therefore, it is completely logical that the vast majority of betting sites with a Swedish license use Visa/Mastercard as payment methods.
The availability is among the best with Visa and Mastercard for betting sites. Most people simply have a debit card in today’s times and are familiar with using Visa/Mastercard for payments.
The disadvantages are that in some cases there is a small fee for payments at betting sites with Visa/Mastercard, at the same time as the card details must be entered at the betting site – at least the first time a payment is made. In addition, there is usually a minimum limit and maximum limit for deposits/withdrawals with Visa/Mastercard.
Yes, gambling is legal in Sweden if done at authorized betting places.
Swedish betting sites are incredibly safe to gamble at, thanks to gambling regulations provided by Swedish authorities. All legal betting sites in Sweden are completely safe.
All legal betting and gambling sites in Sweden are well-protected; therefore, sports betting, much like all online gambling, is safe in Sweden.
Gambling in Sweden is legal for people aged 18 and older.
Deposit and withdrawal limits will vary from one site to another. However, the government has set a maximum limit of SEK 4,000 per weekly deposit. This could be avoided by simply betting at several different places.
No, you don’t. There is a gambling tax for people who register themselves with the Swedish Gambling Authority, but no winnings must be reported or taxed.
The withdrawal waiting period will depend on both the betting site and your payment method. It can take from one day to one week. The shortest waiting time should be with eWallets.
There is no single winner as all betting sites provide something special. The best sports betting site would be the one that suits your needs the best.
This will depend on the betting site in question. Some will offer just foot; others here will add basketball, tennis, ice hockey, horse racing, etc.
Like everywhere in the world, football is the most popular sport to bet on in Sweden. Although the Swedish league is not as popular as some others, Swedish people bet on different football leagues.
The decimal odds are simple in nature, and if you have bet on, for example, “winner” on a football match, you know how it works. To calculate a win or potential win, your bet is simply multiplied by the odds (1.70 x SEK 100 = SEK 170).
Yes, some online betting sites do offer free bets to Swedish gamblers as an incentive to keep betting at that place.
It is often required to simply create a new gambling account at a betting site, and you will receive a Welcome Bonus. Choose a site, follow the sign-up procedure, and collect the bonus.
Sweden takes gambling addiction seriously, and there are various ways you can stop it from happening, such as contacting the Public Health Agency of Sweden, SPELPAUS, or a certified psychologist. There are support groups in Sweden as well that can help out.