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Best Sports Betting Sites in Sweden for 2023

As a Swedish player, you have several options for betting these days. There are over 80 licensed gambling companies in Sweden and the majority of these betting sites today offer a well-developed product to their customers.

The fact that gambling companies now need a license benefits players as it means a safer gambling market and demands better betting companies.

To find the best sports betting sites in Sweden, we considered several criteria here at Gambling ‘N Go. In the following guide, you will find helpful information on online betting in Sweden.

🏆 Best Sports Betting Sites for Swedish Players in Dec 2023

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⚖️ Is Sports Betting Legal in Swedish

Is Online Sports Betting Legal in Sweden?

Yes, if the Swedish government had previously authorized the betting site.

Gambling regulation and code supervision are central to addiction prevention work. Essential elements in the Gaming Act include the gaming companies’ duty of care, age limits, moderate advertising, and the possibility of being banned from betting.

Swedish Sports Betting Laws & Regulations

The authorities check that the betting companies follow the rules through supervision. The Gaming Inspectorate is the central supervisory authority in the gaming area. Supervision is vital for preventing gambling addiction, as the availability of gambling games and the design of betting sites are risk factors for gambling problems.

✅ Covid-19 And the Gaming Market in Sweden

The Covid-19 pandemic has had a significant impact on society and thus on the betting market and gambling habits. To meet the possible risks that the situation could entail, the government took several temporary measures in ​gambling. These expired on November 14, 2021.

On behalf of the Government, the Swedish Public Health Agency has carried out an in-depth analysis of the development of gambling problems linked to the situation around covid-19, and the results were worrying. New regulations are expected.

✅ All Gambling Companies on The Swedish Market Must Have a Swedish License!

According to the Gaming Act (2018:1138), all gambling companies operating in the Swedish market must have a Swedish license. The law is supplemented by a gaming ordinance and regulations. The licenses can be revoked if the companies do not fulfill their obligations, and unlicensed companies may not provide services.

The Gaming Act contains six different types of licenses: state gaming, games for public benefit purposes, online gaming, betting, land-based commercial gaming, and gaming on ships in international traffic.

Forms of competition exposed to competition are online games, betting on sports games and horses, and more land-based commercial games such as restaurant casinos and card games in tournament form, as well as slot machines and casino games on ships in international traffic.

Non-competitive forms of gambling are land-based vending machines and casinos, lotteries, bingo in a physical location, and local pool games on horses. These remain as either government games or games for public benefit. Games for general benefit purposes are still tax-exempt, while others pay 18 percent tax on the balance.

All games without a license are criminalized. Violations of the Gambling Act may include illegal gambling activities, promoting illegal gambling, and gambling fraud related to match-fixing. Sanctions against illegal gambling can take place through:

  • a fine or imprisonment for a maximum of two years for illegal gambling activities and the promotion of such activities;
  • blocking payment transactions between players and unlicensed gaming/betting companies;
  • warning messages on unlicensed websites.

✅ Age limits

Age limits are an important preventive measure as they postpone any gambling problems. The proportion with gambling problems is lower among boys aged 16–17 years compared with boys aged 18 years.

Gambling companies that do not respect the age limits risk losing their licenses. The following age limits apply:

  • 18-year age limit for playing for money;
  • The 20-year limit for playing at an international casino.

Games marketing must be moderate and not aimed at children and young people under 18 years of age.

Among boys aged 16-17, 3% have some risk, and 1% have gambling problems. For boys aged 18, the corresponding figures are 7 and 8%, respectively.

✅ Gambling Responsibility in the Swedish Gambling Law

According to the Gaming Act, gambling companies have a duty of care to protect players against excessive gambling by identifying and intervening in gambling behavior that indicates excessive gambling. An action plan must describe how the companies handle the duty of care.

The Swedish Gaming Inspectorate’s guide to the duty of care provides examples of how signs of excessive gambling can be identified through gambling patterns, e.g., chasing losses and raising the deposit limit and other contacts with players. A person who previously closed himself off to games and young people, 18-24 years, are singled out as critical groups to follow up. The guide also gives examples of what measures the licensee is expected to take when someone shows signs of excessive gambling. The feedback must take place to give the person playing the opportunity to respond. Thus, pop-up messages are not enough.

There are three other critical measures in the Gambling Act to counteract excessive gambling:

  • Self-shutdown: All gambling companies via the internet must offer the opportunity for players to shut themselves off from all licensees through a central national register, spelpaus.se.
  • Game Limits: Players must set the maximum limit for stakes in time and money.
  • Self-test: All licensees via the internet must offer their customers a self-test so that they can assess their gambling behavior.

Logos for these actions should be visible at the top of all websites and mobile applications. The logos must be placed in a locked field at the top of the licensee’s websites, mobile applications, and the like. This means that the logos must be visible even when the user scrolls on the page.

All gambling companies licensed following the Gaming Act (2018:1138) must have these logos for gaming responsibility visible where they offer online gambling. The logos for gaming responsibility must also be present when playing at slot machines in places other than a casino. They must then be visible in a locked field on the ATM screens.

✅ Gambling Advertising Should Be Moderate

According to the Gaming Act, gambling advertising must be moderate and not explicitly aimed at people under 18. Direct advertising may not be directed to a player who has suspended himself from games through spelpaus.se.

✅ Measures Against Match-Fixing and Unlicensed Gambling Activities at Swedish Betting Sites

The Government’s current proposal for strengthening gambling regulation includes introducing stricter marketing requirements from January 1, 2023, and conditions for a license for the software to gain control over software development and exclude unlicensed gaming from July 1, 2023.

🏆 How to Choose the Best Betting Site in Sweden

The range of online betting sites is gigantic today, which means that it is not entirely easy to know which of all the betting sites you should choose or which gaming company has the best betting site for you. Therefore, one question you should ask yourself before choosing a gaming company is what are you looking for?

For example, are you looking for the best odds, or which is the best betting company that offers the most and best odds bonuses? To help you find the right betting sites, we have created a gaming company guide where you can easily get a good overview of the best betting sites on the Swedish market.


License and Security on Swedish Betting Sites

How to Choose the Best Betting Site in Sweden

When choosing betting sites, you should find out how any winnings are taxed. The easiest way to do this is to find out where the betting site has issued its license. To play in Sweden, it is required that you play from a gaming company that has a Swedish gaming license.

Before the new law came into force on January 1, 2019, only state-owned companies were allowed to conduct their gaming operations in Sweden. If you chose to play via a Swedish privately-owned gambling company, this meant that the gaming license was issued in countries other than Sweden.

The advantage for Swedish players to bet from privately-owned betting sites was that any winnings were exempt from tax as long as the gambling company was licensed in an EU country. It was, therefore, common for the privately-owned gaming companies to seek tax havens such as Malta and Gibraltar.

The new licensing system means that all gaming companies that have a Swedish license need to pay 18% tax to the state. In addition, the betting sites need to follow the Swedish rules regarding marketing and security for customers.


Bonuses and Promotions on Betting Sites in Sweden

Free is good, they say. Players are happy to take advantage of offers and welcome bonuses – and the sports betting sites in Sweden know this. The gaming companies compete for players to have the best welcome bonuses, which is to your advantage as a player. The first time you receive a deposit bonus or free bet is usually in connection with registering a new account.

The majority of gaming companies then make sure to give you a welcome bonus that you can play for. Therefore, choose a betting site that is generous when it comes to offers and welcome bonuses if you enjoy playing for free – search the lower ranks to find the most offers and odds bonuses.


Compatibility and Experience

Mobile gaming has revolutionized the gaming industry – but not all gaming companies have kept up with developments. There are still several online betting sites that are not adapted for mobile phones, which can be a decisive factor for customers whether they should register with the gaming company or not.

However, the very best betting sites offer either their customers a mobile-adapted version or app that expands the customers’ user and gaming experience. Mobile-friendliness is very important and should be a priority.


Markets and Odds at Swedish Sportsbooks

An easy way to maximize your winnings is to compare odds at the various betting sites and find the betting company that offers the best odds on the market for your specific game.

Today, there are several sports betting sites in Sweden that compare and produce the best odds online for you, and even if you are required to register with more betting companies, you should not miss the chance to take part in the best odds.

In addition, it is an excellent opportunity for you to take advantage of a welcome bonus. Being a member of more than one betting site thus gives you the opportunity to place bets at the betting site with the best odds. Take the time to search for the best odds for your match so that you get the most out of your game. High odds, however, vary depending on which sport you are betting on and in which league.


Deposits and Withdrawals

The gaming companies have different terms and conditions for deposits and withdrawals. It is therefore important that you read about which payment options are accepted at the betting site that you are investigating – and especially if any costs arise. The sports betting sites in Sweden also have different limits for deposits and withdrawals, and the limits can also vary depending on payment options.

You will find information about the minimum and maximum amounts that are accepted on the companies’ websites.

💵 How to Bet on Sports in Sweden

In Sweden and other parts of the world, sport is of great interest to many people. The Swedish population spends a lot of time and money on their interest and people of all ages are involved.

Investing money in sports is not a new phenomenon. It is something that people have been entertained with forever. In the past, it was common to visit the stadium or the place where the competition took place, or gather with friends at an ATG representative. Even today, ATG agents are very common places to bet in Sweden, but something that has become even more popular is betting online.


Account Setup and Login

How to Bet on Sports in Sweden

To begin betting on your favorite sports in Sweden, the first step is to create an account on the betting site of your choice or log in using BankID for added security.


Deposit Funds

Once your account is set up and you’re logged in, you’ll need to deposit the amount of money you want to use for betting.


Game Selection

After funding your account, you can proceed to select the games or matches you want to bet on.


Pre-Match Betting

You have two options for betting on matches: you can either bet on games that haven’t started yet and wait for the results, or you can choose live betting for a more dynamic experience.


Live Betting

Live betting allows you to follow the match in real-time over the internet. You can connect using a tablet, mobile phone, or computer, and watch the match while placing bets. This option provides a similar experience to a live casino and offers various advantages.


Enhancing the Experience

For an even more enjoyable betting experience, consider gathering friends before the match. Create a comfortable environment with drinks and snacks. You can also add personalized touches, such as ordering stylish water bottles with custom prints or getting your team’s jerseys for everyone to wear.


Ensure a Strong Internet Connection

Lastly, make sure you have a strong and stable internet connection to prevent any interruptions or disruptions during the live broadcast of the match. This ensures a seamless and enjoyable betting experience.

🏈 Popular Sports and Markets to Bet On in Sweden

Popular Sports and Markets to Bet On in SwedenWhat you can bet on differs quite a bit depending on different sports betting sites in Sweden, but below are some of the most common sports:

💵 Types of Bets in Sweden

Types of Bets in SwedenFootball betting is perhaps the most popular sports game in the world. People all over Europe and South America, and also in Africa and Asia, love to bet on football in different leagues. It can be about the World Cup, the Champions League, the Europa League, or national football leagues in, for example, Sweden, Spain, England, Italy, Germany, the Netherlands, Brazil, Argentina, and Nigeria.

Regarding football, the most popular types of bets in Sweden are:

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Best Bonuses, Free Bets, and Promotions in Swedish Online Betting SitesThere are many different types of deposit bonuses, and this is also the most common form of starter offer to new customers. Traditionally, the most common 100% start bonus is up to SEK 1,000. However, it can vary greatly between different companies, and other amounts offered are SEK 250, SEK 500, SEK 1,500, and SEK 2,000. Sometimes even higher than that. However, it is not only the amounts that vary but also the percentage. As mentioned, 100% is the most common, but a standard range is 50% up to 500%.

💳 Payment Options at Swedish Betting Sites

What Is the Best Payment Option for Swedish Players?

eWallets are always popular, but you should choose a payment method that feels smooth but also safe for you. Payment methods available at gaming companies are usually very secure.

Payment Options at Swedish Betting SitesThere are many methods you can use when depositing money into your betting account. Keep in mind that the gambling sites themselves choose which deposit methods to use, so it is not certain that you will find all payment methods on the particular gaming site you are on.

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Yes, gambling is legal in Sweden if done at authorized betting places.

Swedish betting sites are incredibly safe to gamble at, thanks to gambling regulations provided by Swedish authorities. All legal betting sites in Sweden are completely safe.

All legal betting and gambling sites in Sweden are well-protected; therefore, sports betting, much like all online gambling, is safe in Sweden.

Gambling in Sweden is legal for people aged 18 and older.

Deposit and withdrawal limits will vary from one site to another. However, the government has set a maximum limit of SEK 4,000 per weekly deposit. This could be avoided by simply betting at several different places.

No, you don’t. There is a gambling tax for people who register themselves with the Swedish Gambling Authority, but no winnings must be reported or taxed.

The withdrawal waiting period will depend on both the betting site and your payment method. It can take from one day to one week. The shortest waiting time should be with eWallets.

There is no single winner as all betting sites provide something special. The best sports betting site would be the one that suits your needs the best.

This will depend on the betting site in question. Some will offer just foot; others here will add basketball, tennis, ice hockey, horse racing, etc.

Like everywhere in the world, football is the most popular sport to bet on in Sweden. Although the Swedish league is not as popular as some others, Swedish people bet on different football leagues.

The decimal odds are simple in nature, and if you have bet on, for example, “winner” on a football match, you know how it works. To calculate a win or potential win, your bet is simply multiplied by the odds (1.70 x SEK 100 = SEK 170).

Yes, some online betting sites do offer free bets to Swedish gamblers as an incentive to keep betting at that place.

It is often required to simply create a new gambling account at a betting site, and you will receive a Welcome Bonus. Choose a site, follow the sign-up procedure, and collect the bonus.

 Sweden takes gambling addiction seriously, and there are various ways you can stop it from happening, such as contacting the Public Health Agency of Sweden, SPELPAUS, or a certified psychologist. There are support groups in Sweden as well that can help out.

🔎 Looking for casino sites? Here are the best casino sites in Sweden.