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Best Sports Betting Sites in the UK for 2023

Choosing the best online sports betting sites in the UK was a great challenge, but Gambling ‘N Go has a dedicated team. Combining the best of promotions and fixed odds with security and reliability resulted in our list, counting only on websites punters can trust.

From the information summarized below, bettors from the United Kingdom will be able to pick the websites that offer the best payment and betting conditions. Unlike punters in other countries, those users have the advantage of being backed by the most reputable licensing authorities out there. In other words, your bets and winnings will be safe if you opt for trustworthy sports betting sites.

🏆 3 Best Online Sports Betting Sites in the UK - Top Rated Sportsbook Review in Nov 2023

£30 free bets for just £10!
4.7 (146 ratings)
  • Straightforward Registration
  • Bingo Rooms
  • Exclusive Poker Software
Read William Hill Review
100% Match Bonus up to $200! + 100 Spins
4.7 (176 ratings)
  • Free Spins Offer
  • Hundreds of Slots and Jackpots
  • Many Live Casino Games
Read Karamba Review
Welcome Deposit Bonus of up to 500 Free Spins!
4.7 (162 ratings)
  • Great Betting Variety
  • Live Chat
  • Sportsbook & Casino App
Read NetBet Review

🏆 Choose the Best Sportsbook to Bet in the UK with Fixed Odds

There are several parameters necessary to consider a sportsbook in the UK as one of the best out there. In fact, there are websites that are not even legally operating. Therefore, trust GNG to check the criteria we hold necessary to approve sports betting websites, such as:

☑️ License and Security

UK punters should only bet on websites that are duly licensed to offer their markets in the United Kingdom. Fortunately, all the best online sportsbooks we recommend are 100% licensed, so following our recommendations equals no worries.

☑️ Bonuses and Promotions

Free bets and deposit match bonuses are great additions to multiply the numbers of bets on sports. They come with certain terms and conditions, and evaluating their adequacy is an important step.

☑️ Compatibility and Experience

The interface of a website and sports betting app for UK punters is a significant parameter. It not only makes it a much better experience but also helps during live betting.

☑️ Markets and Odds

Besides the variety in sports, the best online sports betting sites in the UK should provide enough lines with odds in line with the overall market. Checking the levels of fixed odds may take a while if you do not have a website like GNG to help you out.

☑️ Deposits and Withdrawals

Depositing and withdrawing money from sportsbooks in the United Kingdom should be easy and favourable to the user. Besides minimum and maximum amounts, it is essential to check the payout speed and if there are any fees.

Those parameters are important and already covered in all the sports betting reviews by Gambling ‘N Go. Besides, we identify information on the types of bets and hidden opportunities most punters would pass by. Therefore, trust what our team of specialists prepared, rather than losing several hours studying the terms of each website.

☑️ How to Bet on Sports in the UK

☑️ How UK Sports Betting Sites Set Lines

Understanding how UK betting sites set lines and odds is essential to know when a wager is worth your money. Those sportsbooks count on odds compilers, automated to some degree but also counting on specialists, to determine the odds. They usually consider possible weighed outcomes, their desirable commission (the house’s profit), possible betting patterns, and the odds offered by competitors.

Some punters might get confused by the concept of “fixed odds”, but keep in mind they do alter, and a lot, until the event. If the bet is placed, then those fixed odds are granted, but they keep changing for other punters. That happens because all the aspects considered for setting the lines tend to change with time, and not adapting odds would result in large losses.

Punters who desire to look for an alternative system could prefer exchange bets, better explained below.

☑️ UK Sports Betting Sites Odds and Margins

When staring at a sports betting platform, punters will be able to define how they want to look at odds. They may be displayed in three different formats:

Those odds include profit margins that keep the sports betting site working. That is why the calculation surpasses 100% and considering the websites with the lowest margin guarantees better winnings.

⚠️ Are Online Sports Betting Sites Legal in the UK?

Sports betting is regulated by the United Kingdom Gambling Commission, the popular UKGC that authorizes the websites we recommend. It was formed by the Gambling Act of 2005 and currently controls all other gambling alternatives. In order to be legitimate, a sportsbook must acquire the UKGC license or have one of the whitelisted ones:

Therefore, if a sports betting site does not restrict UK punters but does not hold a license from those places, keep away. It is relevant for punters because that is how they have the assurance that bets are conducted fairly and that the winnings are granted.

Bettors can start from the age of 18 years old, and there are no taxes applied to their winnings from sports betting within the UK. That is thanks to the Gambling Act of 2014, responsible for the Remote Gaming Duty, which makes bookies pay 15% on all placed bets. Therefore, punters do not pay for the taxes because they were already paid upfront.

Besides, there are alternative dispute resolution services approved by the UKGC to assist gamblers. Among them, the Independent Betting Adjudication Service (IBAS, up to £10,000) and GambleAware. If they are mentioned in the websites you are betting on, that is an additional “layer” of security and tranquillity.

Long story short, UK punters are free to bet on online sportsbooks, regardless of their country of origin. They need to be at least 18 years old and to make sure those websites are duly licensed by the aforementioned authorities. Other than that, other parameters such as auditing companies, live support, and encryption are great additions.

🏈 Popular Sports and Markets to Bet On in the UK

Our reviews made it clear that the variety of sports usually range between 30 and 50 options, considering eSports. It would be overwhelming to acknowledge all at once, so first get used to the most popular sports markets offered in the UK.

Football, or Soccer Bookies

Football betting may remind UK punters of the Premier League, but that is only one of the many events featured in the best sportsbooks. From local matches to the World Cup, no bettor misses those lines at William Hill, with its free bets for new users.

Horse Racing Bookmakers

Together with football, horse racing is the most popular choice for punters in the UK. Millions of people attend those events, and now they can bet from their mobile devices. MansionBet is a great pick for horse racing betting, as they cover the odds of other bookies.

eSports in UK Betting Sites

The industry of eSports betting has been growing massively, making a billion over the period of a year. Bookies noticed that popularity, and some of them even offer an entire section for eSports. Give them a try at NetBet, perhaps with their exclusive app bonus with a free bet on eSports like LoL (League of Legends), Dota 2, FIFA, Counter-Strike: Global Offensive, and others.

Tennis Betting

Tennis betting involves participating in events that occur on a daily or weekly basis. That means it works like football, and there is always some live opportunity to bet. Among the favourite markets, punters like to bet on the WTA and the ATP from the comfort of their homes using the Karamba app.

Darts in UK Betting Sites

Yes, the famous pub sport is also featured in the best online sportsbooks in the UK. There are big tournaments and some small tours as well, some of them with quite impressive odds. Whenever you have the chance, try the PDC tournaments for a change. We recommend using the William Hill betting app.

💵 Types of Bets in the UK Sports Betting Sites

After signing up for one of the best online sports betting sites in the UK and choosing a favorite sport, there are countless betting types. We know it may seem impossible to choose at first, but that is only for the first minute. First, decide if you would rather have the sportsbook fixed odds or opt for a betting exchange.

The traditional sports betting platform count on lines decided by the sportsbook’s team and software. Betting exchanges, on the other hand, are governed by the deals between punters. Although there is no house’s margin within the odds, the sportsbook will collect a small commission for every exchange bet.

Then, we have the option for some different kinds of bets. Among the most popular, spread bets allow punters to focus on fictitious advantages or disadvantages, disregarding the real results of a match. On the other side, special or prop bets ignore the winner completely and tries to guess particular events or statistics that may come true.

Another great opportunity is to get the best odds through outright bets, which are normal bets only placed long before the event.

Finally, whenever choosing a bet in a sportsbook, notice it is possible to add up several bets to the slip at once. Those are accumulator bets, which can result in incredible winnings and conclude wagering requirements much faster. However, as with anything related to betting, that also means there is a greater risk of losing.

Now, all those bets are often placed as pre-match bets. With live streaming and the excitement of a real match, live betting is also a great alternative.

🖥️ Live or In-Play Betting and Streaming for UK Punters

In-play wagering allows a degree of excitement that cannot be experienced through pre-match bets. Those who do not believe that never tried streaming with both thoughts and hands dedicated to finding the best opportunities in terms of odds. Of course, there are also those punters who prefer to set their bets and simply watch for the results.

The number and variety of markets change compared to pre-match bets, especially as the match goes, to keep it fair – for both the punters and the sportsbook. However, while all sportsbooks allow live betting nowadays, only a few of them offer live streaming. Those who do not have that possibility only show statistics and animatic graphics.

UK punters who consider that possibility relevant can rely on two favorite online sportsbooks for live bets:

✔️ William Hill – they stream dozens of thousands of events every year, from an enormous range of sports, including football and horse racing. With their schedule, punters acknowledge which events and when they will be streamed.

✔️ NetBet – the famous sportsbook offers NetBet TV for its punters. Like what users of William Hill will notice, it is necessary to have a positive balance or have recently placed a bet to view the streaming.

Therefore, in case in-play betting does sound fascinating, or even if you are just curious, prefer one of those two. With live streaming, punters can actually experience the same degree of excitement as if they were betting on site – such as it happens with horse races.

💵 Best Online Sports Betting Bonuses and Promotions in the UK

Bonuses are a great way to increase the number of bets one can place, regardless of the sport or event. They come in varied shapes and terms, and knowing which one you are accepting can be the difference between being lucky and getting winnings locked.

💵 Free UK Bet Offers

UK free bets are what they name exactly describe: bets that punters get without paying any additional cost for them. William Hill offers two free bets worth 3x the first deposit of only £10. Differently from instant bonuses, it is necessary to place a qualifying bet first. On the bright side, that bet is of really low value, and the bonus does not come with wagering requirements.

💵 UK Deposit Bonus

Deposit bonuses are popular in the UK but are not offered as welcome offers that often. Usually, they are a reward to VIP or loyalty points, or a simple reload bonus. They give the player a percentage of the deposit in credits, which are applicable in any bets from a given range of odds. The percentage varies between 50% and 200%, and NetBet has one of those.

💵 Free UK Bet Clubs

Clubs or VIP programs are a way to get rewards such as bonuses and VIP treatment simply for betting often. Karamba has a club of its own, and all you need to do to participate is to create an account and start betting.

💵 Accumulator Insurance for UK Punters

Accumulator insurance is how sportsbooks encourage bettors to place accumulator bets, which we already explained. In exchange for taking that great risk, punters receive some of their bet back in the case they lose. William Hill often offers accumulator insurance.

💵 UK Odds Boost

Odds boosts are popular for major events and tournaments or may simply be a weekly promotion at a website such as MansionBet. They offer the possibility of raising the odds of any market, as long as another bookie is beating their levels.

💵 Money-Back Specials for UK Punters

Cashback or money-back promotions may be temporary or fixed and work similarly to accumulator insurance. In short, if the losses reach a certain level, punters get a predetermined percentage back in the form of bonuses.

🖥️ Best UK App to Bet on Sports in 2023

Using UK sports betting apps has the same level of security and navigability as the browser betting platforms. Better said, that is assured when the punter opts for downloading UK sports betting apps from the websites we evaluated and recommended.

While the browser websites are accessible with virtually any mobile device, the apps are more restricted. Usually, there are only versions for Android and iOS devices, normally comprising both aged and the newest releases. The most popular choices when it comes to sports betting on apps are:

🥇 William Hill – Available for both Android and iOS, it applies its expertise from over 20 years of online betting in a perfectly balanced app. From sports betting to the cashier and their live support, everything is accessible via the app.

🥈 Karamba – The only one that manages to keep its Android app on Google Play. It also has all the website features and can be downloaded for iOS devices.

🥉 NetBet – They have an exclusive app bonus for those who bet using their app, either on Android or iOS devices.

📱 Mobile Sports Betting in the UK

Choosing between apps and mobile browsers to bet on sports is a matter of preference. The fact is that gambling from mobile phones or tablets is increasingly common nowadays. Among the many advantages, it is worth highlighting:

💳 Deposit and Withdrawal in Sports Betting Sites for UK Punters

Deposits are not only how you start betting but the first step to activate free bets without wagering requirements. Therefore, it is relevant to pick the right alternative from the start, as you want the money to be available as soon as possible. Also, bookmakers often require that same deposit method to be used for withdrawals, so choose wisely.

Minimum deposits start considerably low, around £10, which is also enough to trigger a free bet bonus. By the way, pounds are almost always included as a possible currency. Withdrawals are not much different, and bookies do not add fees most of the time – although institutions and companies responsible for the transfer do.

Among the most popular deposit and/or withdrawal methods, we should highlight:

✔️ Visa Debit cards: instant payment with no extra charge, and some online UK bookmakers allow its use as a withdrawal method.

✔️ Credit and other debit cards: also instant, might not be possible to use as a withdrawal method, except for direct transfer to a linked bank. Some examples are Visa, MasterCard, Laser, Solo, Maestro, and Delta cards.

✔️ Apple Pay: those playing from iOS sports betting apps are able to use this method, exclusive for iOS devices, and not eligible for withdrawals.

✔️ E-Wallets: also instant or almost that, they allow punters to hold a balance there and can be used for deposits and withdrawals. Paypal, Skrill, EcoPayz, and Neteller are the most popular choices in the UK. Unfortunately, they charge fees on transfers.

✔️ Prepaid Cards: Paysafecard and Ladbrokes are popular among UK punters, allowing the insertion of fixed amounts without providing any financial information online.

✔️ Crypto: cryptocurrencies, especially Bitcoin, are getting a fair share of the payment methods on the online sports betting sites for UK bettors. They are instant and considerably safe options.

Just like cryptocurrencies, Boku and other methods that accept phone bill credits are starting to become popular. Whichever method is used for withdrawing, make sure to check the payout speed in our reviews, which may vary from a few hours to several days.

👍 Online Sports Betting Tips for UK Punters

Thanks to the advice, reviews, and guidelines by the GNG team, now every UK punter can be ready to bet safely. In order to extract the maximum benefit from what you have learned from us, top up your new knowledge with the following tips:


Each one of the top online sports betting sites in the UK has its own advantages and benefits. Therefore, each punter will choose one as the best, according to personal needs regarding payment, bonuses, and bets.

Free bets in UK sports betting sites can be triggered with a deposit or even by using an app to bet (NetBet). In all cases, it can only be redeemed once a qualifying bet is set, and therefore an initial deposit is necessary. After the result, the punter receives the free bets.

Less than two or three minutes, as all the information sportsbooks need is easily added to their form.

UK’s punters are especially fond of prepaid cards and e-wallets, namely Paypal. Fortunately, they are featured in the best online sportsbooks in the UK.

Yes! UK residents over 18 years of age can gamble on websites that are duly licensed by the UKGC or one of the whitelisted jurisdictions.

Like with the betting websites, an app can be a better suit for a punter according to specific needs. In terms of reliability, all those listed in this article are duly safe and efficient.

Yes, most sportsbooks allow a cash-out feature for its users in specific conditions, which results in profit before the match ends.

Yes, sportsbooks reserve the right to ban accounts with illegal or suspicious behaviour, or at least limit them in some manner. To prevent that from happening, never register more than one account on one website, especially if the intention is to get more bonuses.

William Hill and NetBet allow live streaming for bettors with money in their account or who have recently placed a bet.

No. The ones we listed are the best among the safe possibilities, but there are frauds out there, websites without a license that might not pay their users.

🔎 Looking for casino sites? Here are the best casino sites in the UK.