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Best Betting Sites in Italy for 2023

Sports betting has moved to the online realm, offering many conveniences. Italian sports and betting enthusiasts can easily place their bets in 2023. All you have to do is find good sports betting sites in Italy, and you’ll be on your way!

Within this text, you will find a series of information relating to betting sites, what to look for in gambling sites, and the world of online betting in Italy in general.

🏆 Best Sports Betting Sites for Italian Players in Jun 2023

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⚖️ Italian Sports Betting Laws & Regulations

The Italian online gambling and betting market have been legalized, and operators must obtain a license valid for nine years. Although the use of online bookmakers without a permit is considered illegal, no legal action has been taken against their players so far. There are also no taxes or bets on betting winnings.

Is Online Sports Betting Legal in Italy?

Online sports betting in Italy is legal. The Italian criminal law forbids gambling but allows sports betting. So if a betting site is licensed, Italians over 18 can place their bets whenever they want.

🏆 How to Choose the Best Betting Site in Italy

A few years back, Italy was not famous for its exceptional internet connection. But as things are changing for the better, the convenience of betting online has made everything more accessible, followed by the rise of Italian betting sites. The web is full of gambling sites, and it is not easy to choose the right one, especially when you are a beginner. To make the job easier, look for the following.

✅ License and Security at Italian Sportsbook

All Italian sports betting sites that we have selected and presented on this page own a regular license issued by the ADM. The document allows them to operate fully compliant with Italian laws. The license is also linked to the security measures adopted by the betting sites to guarantee users a safe betting experience.

One of the components that makes a betting site secure is the data encryption system that protects the players’ privacy, ensuring safe payments. In this regard, all the best betting sites in Italy turn to external companies specialized in the field, such as Thawte, Symantec Corporation, or Starfield Technologies.

Also, consider the attention shown by the best sports betting sites in Italy towards preventing addiction related to online betting. They encourage responsible gaming, the tools available to players to limit themselves, and the support offered are often crucial. The commitment and collaboration with bodies and organizations that fight to avoid sports fraud are also important.

✅ Bonuses and Promotions at Italian Betting Sites

A strong incentive for choosing the best betting site when playing in Italy is the welcome bonus. It can be offered in various forms and amounts to multiple figures and is subject to terms and conditions. Below are a few points to look for in the welcome offers of the best betting sites in Italy.

Of course, many Italian betting sites offer various promotions that aim to keep the regular players gambling. Such promotions often include deposit paybacks if a specific criterion is reached, particular odds offers, even gifts and prizes for the best betting winnings.

✅ Compatibility and Experience

Only 20 years ago, betting on sports events from the comfort of your home and smartphone was nothing short of a crazy fantasy. But now, with the technology development, all the betting sites in Italy must provide their players with the best possible mobile gambling experience. Some platforms prefer to create unique mobile apps for the immersive gaming adventure of their users. In contrast, others optimize their web browser platforms to be compatible with portable devices. 

That said, no matter which Italian gambling site has been chosen, we review it in detail, evaluating components like navigation, design, responsiveness, speed, and more. Also, we expect that the various features of the platforms will be available both in the mobile and PC versions.

The colors used to highlight the odds and propose relevant events can significantly change the gaming experience on a sports betting site in Italy. The ease with which it is possible to find the matches on which one intends to bet is also essential. On some Italian sportsbooks, this research can be rather long and frustrating.

Finally, another important aspect is the infographics on the progression of live Italian matches and the presentation of the live game’s stats.

✅ Markets and Odds at Betting Sites in Italy

Both novice and experienced Italian bettors want to have many sporting events, leagues, and markets to invest their money. A greater choice is directly proportional to the possibility of finding the right bet for your style. Apart from soccer, the most popular on Italian sports betting sites, a good Italian sportsbook should include basketball, tennis, volleyball, and racing.

When reviewing a bookmaker, one of the crucial points is the potential gain the bettor can aspire to in case of a win. Italian betting sites do not redistribute all the money deriving from the bets on an event but keep a percentage that represents their profit. The closer the rate is to 100%, the greater the guaranteed economic return to the players. All the best online betting sites in Italy offer different odds concerning the league and the match’s popularity. The operators have a team of experts who mathematically calculate the probability that a result will occur in the form of odds, taking into account variables such as injuries, disqualifications, form conditions, historical results, home and away trends, and so on.

The most popular leagues in Italy take precedence, as does a sport such as Formula 1 in the case of motor betting sites. When it comes to the Italian sportsbooks, the payouts of the least followed ones are generally lower. They intend to protect themselves from any errors in calculating the odds for online betting.

✅ Deposits and Withdrawals at Italian Betting Sites

How money is transferred to the account is not to be taken lightly when it comes to online betting sites in Italy. Secure, fast transactions with no restrictive minimum and maximum limits are the goal to aim for. An Italian betting site with different payment methods offers attention to its customers and openness to new forms of online payment that guarantee greater peace of mind in terms of protection of personal data and possible fraud.

With PayPal in the lead, electronic wallets present a valid alternative, but they are not the only ones. Some of the best and most innovative online betting sites allow cryptocurrencies or contactless payments, such as Apple Pay. Local Italian options like PostePay or CartaSi are also available.

💵 How to Bet on Sports in Italy

If you want to bet on sports, you have a large variety of betting types available at every best betting site in Italy. First, we have two macro-categories: ante match bets and live bets.

The ante match bets are launched before the sporting event starts and can be related to the time of the match (bets relating to the first half of a football match, for example). Generally, these markets concern the result 1, X, or 2 (1 WIN HOME, X DRAW, 2 WIN AWAY), the exact result, the total number of goals, the average of the overall goals scored, the number of corners, the exact number of goals made by one, the other team, or both, and more.

✅ How to Start Matched Betting in Italy in 2023:

  1. Open an exchange account – this is crucial to cancel out the risk with Italian sportsbooks. Such an account allows members to bet against each other, rather than the house. Betfair is one of the top options worldwide.
  2. Open an Italian online betting site account – find your Italian sportsbook, follow the sign-up steps and claim your free offers.
  3. Place a qualifying bet – Place a “matched bet,” usually around €5. If your bet wins, you get a bonus in free bets, often €20-30.
  4. Use the free bet – Take your free bets and put them to good use!

We also have double bets, which involve two possible outcomes, such as X2 or 1X. Then there are the COMBO results that allow you to associate odds between 1, X, and 2 with an overall number of goals: 1 & GOAL, for example. Finally, we have the DC COMBOs that associate two results with a share on the number of goals: 1X NO GOL.

Live betting, on the other hand, allows you to bet while the event is in progress. You can bet on cards, corners, results and know the outcome of your bet immediately while you are watching the match online.

Football, or Soccer Bookies

As it is easy to imagine, Italians love football, the most practiced sport at a national level, and this is also reflected in sports betting. Football is the competitive event most bet by Italians in AAMS bookmakers due to its numerous betting options, the countless daily events, and markets available to bettors.

Basketball Betting

Not far behind, however, follows basketball. Being one of the fastest-growing sports in terms of the number of fans who watch it, basketball is becoming more and more popular. New fans are discovering this worldwide, and some of them love to bet on their favorite teams. The numerous betting options intrigue bettors since it is possible to earn a lot of money with some types of bets that are very difficult to guess.

Tennis Betting

To conclude this top 3, another sport that is becoming more and more popular among Italian bettors is tennis. Betting on tennis is very simple. All you have to do is predict the winner of the match or tournament, and you are good to go. Of course, making these predictions involves a fair amount of knowledge of the players and their form.

On the other hand, are foreign betting sites different? Or are the most popular sports always the same?

No, on foreign betting sites, there are many differences but also many similarities. On Italian betting sites, football is at the top. It is even unbeatable worldwide due to the sport’s popularity and betting simplicity. As for the second place, on the other hand, basketball is highly popular in Italy. Horse racing, for example, is less appreciated on Italian sportsbooks but loved by foreign bookmakers. Known as the sport of kings, horse racing was once the only betting option before football and tennis took hold, and it is precisely for this reason that some bettors much prefer this sport to bet than everyone else.

Another sport popular among foreign bookmakers is American Football. With many games played during the week, bettors have numerous opportunities to win big. The extreme popularity in the US has dragged the sport globally into the world of online betting, including Italy. This sport has its place on Italian betting sites but is nowhere near the top.

Does the popularity of sports in an online bookmaker in Italy make a difference?

We can say yes. Suppose a sport is very popular on an Italian booking site. In that case, the site is more likely to offer its users numerous bonuses and dedicated promotions or provide a free live streaming service to watch the games and place bets in the meantime (in-play).

If there were no particular surprises in the first place, it was curious to see how sports of the caliber of horse racing and American football covered an essential slice of the various online bookmakers.

💵 Types of Bets in Italy

There are different types of bets offered by the best betting sites in Italy. Knowing them in depth will allow you to understand how they work and to exploit their potential to the max, thanks to your intuition, the correct information, and a touch of elementary statistics.

➡️ Single Bet

The single bet consists of betting on the result of a single event (i.e., winner of a match or race). If your bet is a winner, you earn the amount of your stake multiplied by the odds attributed to that result by the bookmaker.

For example, you choose to bet on the Milan – Lazio match. The bookmaker offers the following single bet:

Three possible outcomes: AC Milan win (1), draw (X), or Lazio win (2). Bet €30 on AC Milan’s victory with odds of 1.75. If Milan wins, you earn 30×1.75 = €52.50.

➡️ Multiple Bet

A multiple bet is an interesting form of betting with pretty high winning chances. You can select several events and combine them into one bet.

Your win, or the total odds of the multiple bet, is obtained by multiplying the individual odds of the individual events.

For the bet to be successful, all your predictions must be correct.

For example, you choose to bet a multiple on Milan – Lazio and Real Madrid – Atletico Madrid.


Bet €20 in multiple on AC Milan’s victory with odds of 1.75 and the draw between Real Madrid and Atletico Madrid with odds of 5.50. If the two results occur, you win the amount of your stake multiplied by both odds, 20 X 1.75 X 5.50 = €192.50

➡️ “Double Chance” Bet

Bet on two of the three outcomes of the match.

There are three possibilities:

Example: Choose these types of bets for the Milan – Lazio match. 1X: 1.09, X2: 2.15, 12: 1.25. Place €20 on the X2 because you believe Milan will not win at home. If Lazio wins or draws, you collect €43.00 (€20 x 2.15 = €43).

➡️ “Under/Over” Bet

Bet on the total number of goals scored during the match (regular time only, overtime is not counted). There are two possibilities:

Example: using the “under/over” bet type for the Milan – Lazio match, under 2.5 goals have an odd of 1.85, and over 2.5 goals have an odd of 1.95. Since Milan’s defense is not puncture-proof, you will also have to unbalance in attack to win the game at all costs, points on over 2.5 goals. You bet €20 on “Over 2.5,” and if the result is 2-1, for example, you win €39 (€20 x 1.95 = €39).

➡️ “Handicap” Bet

The handicap applies to matches where a team is clearly favored, adding a goal (or more than one goal) and calculating the odds accordingly.

There are three possible outcomes:

Example: using the “handicap” bet type for the Milan – Lazio match, the victory of Milan -1 is quoted at 2.90, the draw at 3.30, and the victory of Lazio +1 2.15. Since you believe Milan will win by at least two goals, points on Milan -1 victory. You bet €20 on “Milan -1,” and if the result is 2-0, or 3-1, for example, you win €58 (€20 x 2.90 = €58).

➡️ “Correct Score” Bet

Bet on the exact match result.

Multiple possibilities:

and so on …

Example: test this type of bet on the Milan – Lazio match. The odds are as follows:

Bet €30 on a 2-1 AC Milan win; if the result is correct, you win €240 (€30 x8.00).

➡️ “First Half / Final Result” Bet

Bet on what you think will be the outcome of the first half and final of the match. There are nine possibilities:

Example: test this type of bet on the Milan – Lazio match, the odds are the following:

Bet €40 on a draw in the first half and AC Milan’s victory in the second because you think Milan will only beat Lazio in the second half. If your prediction is correct, you win €170 (€40 x 4.25 = €170).

➡️ “Goal / No Goal” Bet

Will both teams manage to score a goal during the match or not? There are two possibilities:

For example, bet €30 on no goal because you believe that one of the two teams in Milan- Lazio will not even score a goal. The odds are 1.95 for the no-goal. If the prediction is correct, for example, Milan winning 2-0, you collect €58.50 (€30 x1.95).

➡️ “Final Winner” Bet

Bet on the team that will win the competition. Possibilities:

Example: bet €30 on the final winner of the 2022/2023 Champions League. The odds are 4.50 for Liverpool.

If the prediction is correct, for example, Liverpool wins the Champions League, you collect €135 (€30 x 4.50).

➡️ “Scorer” Bet

Certainly one of the most profitable types of bets; usually, the teams’ scorers are the same, and you can often find excellent betting odds.

Example: Do you believe that Mohammad Salah, the top scorer of Liverpool, will score a goal in Liverpool – Arsenal? The odds for a goal by the forward are 1.50. Bet €30, and if Salah scores a goal, you win €45 (€30 x1.50).

➡️ “Live” Bet

Bet live during the match with live betting. Bookmakers usually have a “LIVE” console to display all the info on the current game in real-time. The odds vary according to the course of the meeting. In addition to offering excellent chances of winning, it provides a little added adrenaline while watching the game on TV.

💵 Online Betting Odds, Margins & Lines in Italy

Through online betting sites in Italy, you can bet on practically all existing sports and events. Popular sports such as football, basketball, volleyball, or tennis have multiple betting options.

The Under / Over bets are the most popular in basketball. You can bet on team total points, game total points, or even player total points. The chances are 50-50, but the Italian bookmakers will not make your choice easy as the margin will be consistently higher than expected.

Other attractive games for online players are GOAL / NO GOAL (if both teams score, or at least one of the two will remain on a clean sheet), the Goalscorer (indicating who will score), 1, X, 2 in the First Half, and so on.

Therefore, it is clear that you can bet on just about every game situation in sports events.

In basketball, you can bet on who will win the match, but also who will make the next point (live betting), who will win a particular quarter, who will be the best scorer, and more. With the possibility of placing your bets live, in real-time, the betting options are unlimited. They range from the simplest to complicated combinations, which, by multiplying the odds, offer a greater and certainly more attractive profit.

When the player checks sporting events to place his bets, he checks the odds, i.e., the chances of that particular event, result, or game situation to happen. The more likely the event will be, the lower its price will be, thus always using an inverse proportion.

Let’s say, for example, that the first team of the Italian Serie A Championship plays against the last team: obviously, the chances of the first winning team are very high. Therefore, the odds the bet amount is multiplied with will be very low. The higher the odds, the more attractive and substantial the final win is.

The platforms that allow their users to play live update the odds during the match, aligning themselves with the game situations, statistics, and progress. In short, it works a bit like the stock market, with riskier but higher prices to bet on to aim for higher earnings.

When betting on multiple sporting events simultaneously, the odds are multiplied together and, in turn, multiplied by the amount wagered. Therefore, you can decide to make safer bets, perhaps by combining different events at low odds or taking the risk of betting on high odds.

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Unexperienced players are often fascinated by the many bonus offers, a magnificent “bait” in most AAMS betting sites.

Before letting ourselves be taken by the offer that feels nice, let’s see what these bonuses actually are and why it is so important to know how to evaluate them.

Here are some of the most important and loved ones:

🎁 Welcome Bonus at Italian Betting Sites

On Italian betting sites, the welcome bonus can be received once the first deposit has been made. But in some cases, it is possible to receive a bonus even without having to deposit anything. The first case is a good way to start your experience within a betting site in the right spirit, so much so that sometimes the bonus is almost equal to the deposited value.

The bonuses on Italian betting sites do not always remain the same, and the same football betting site can offer different welcome bonuses throughout the year. To find out which ones are in force, it is good to carefully check the AAMS betting site in question and the policy relating to welcome bonuses.

As for the welcome bonuses that require no deposits, it is good to know that they require the user to register, including the related identity confirmations through the required documents.

🎁 Cashback Bonus

Cashback bonuses are attractive as far as the safety factor is concerned. In fact, they are nothing more than money returned after placing a bet. In some cases, the amount returned is only partial, but the entire amount invested in a bet can be obtained in other cases. Also, in this case, you will have to carefully read what is reported on the betting site you have selected.

🎁 Live Bonus – Very Popular on Italian Betting Sites

Live bonuses are the bonuses given on betting sites when betting on something that happens live. Of all the bonuses, it is probably the most adrenaline-pumping, and Italian players love it more than other nations. Most likely, the best online betting site you have chosen offers this type of bonus.

🎁 Multiple Bonuses

As the name suggests, a Multiple Bonus increases the payout by multiplying it. Undoubtedly it is one of the most appreciated and sought-after bonuses in Italy. No particular actions are typically required to activate the Multiple Bonus, and it occurs automatically.

Multiple refund bonuses concern the refund of only one event among those played in the same ticket.

🎁 Increased Odds Bonus

Although it may be reminiscent of the Multiple Bonus, this bonus works based on the odds that you invest in an event. This means that the invested value is increased – and even by a lot – thanks to the increased odds bonus. It is always subject to a maximum achievable value.

🎁 Free Bet Bonus

This bonus is also known as a “free bet bonus,” which means that you do not want to invest money on a bet, while any gains deriving from it will be genuine. New customers and experienced users can take advantage of this bonus, depending on the site that offers it. As with any other bonus, always inform yourself about the terms and conditions of the bonus.

💳 Payment Options at Italian Betting Sites

There are dozens of sports betting sites in Italy that allow you to open an account, create a gaming account and deposit your money quickly and easily. However, when depositing your money online, the issue of security is of paramount importance. Not all sites use adequate IT security standards or guarantee you the ability to deposit and withdraw your winnings quickly.

Luckily, the best betting sites in Italy are safe and, more often than not, offer great options for deposits and withdrawals. These include the following.

✅ PostePay – PostePay is the prepaid card of Poste Italiane, widely used in Italy for its convenience and very low management costs.

✅ CartaSi – Historic Italian credit card provider. From the union between CartaSi and ICBPI, Nexi was born, a company capable of offering the most innovative range of cards and payment services for private customers.

BE 1 CARD CLESS – This option is the prepaid card of the BE 1 bank that has now become Banca Popolare di Milano BPM. It is specifically designed for young people between 18 and 30 years old.

PaySafeCard – PaySafeCard is an online prepaid payment method for Europe. Payment is made without indicating any sensitive data.

✅ MasterCard – It is one of the most popular electronic payment systems globally and is also one of the most used in Italy.

Visa – Who doesn’t know this very famous credit card system? Visa cards are accepted internationally and allow you to make purchases and withdrawals wherever you are.

Skrill – Skrill is an eWallet that allows instant, easy, and safe money transfers.

Ecopayz – Ecopayz is another online payment service that offers several options and is accepted by many betting sites.

PayPal – PayPal is the most famous eWallet in the world and the most used in 2023, with millions of users on an international scale. With PayPal, transactions take place using a simple email account without having to communicate your bank or personal details.

[email protected] Card – This option is the prepaid card of WeBank. Particularly popular with younger customers for its versatility, this card relies on the MasterCard circuit.

Wire Transfer – Wire transfer is perhaps the most used method to transfer money between two accounts. Now you can also do it from your computer or smartphone.

Neteller – As another eWallet for money transfer, Neteller is widely used on gambling sites and online bookmakers as it guarantees fast and safe transfers.

What Is the Best Payment Option for Italian Players?

eWallets are often the best choice for online transactions due to low fees and fast processing times. However, some credit cards, such as Visa and MasterCard, also offer similar conditions, based on the betting site.

👍 7 Expert Tips for Betting in Italy

  1. Find a certified betting site in Italy
    It is of utmost importance to find a betting site that complies with ADM’s regulations. Such websites will be safe to use and you will be safe from criminal prosecution. Also, such betting sites offer good odds.
  2. Validate your betting account
    Validating your gaming account is essential both from the player’s point of view and from that of the bookmaker. Only by validating their gaming account can the user proceed to collect any winnings and, above all, benefit from the operator’s welcome bonuses. In fact, betting sites increasingly link the welcome bonus to the validation of the account. In addition, it is another way of being safe from criminal activities according to Italian law.
  3. Go for a betting site in Italy that provides welcome bonuses
    Untangling the vast offer of operators can be complicated, especially if you are at first experience with online betting. Check the size and conditions of the bonuses offered, watch out for the so-called no deposit bonuses. Also, rely on specialized sites that analyze each operator daily.
  4. Always go with the favorites to score
    In the Italian Serie A, the favorites are usually Juventus, Internazionale, Milan, and Napoli. These four teams are most likely to score goals every game. It is often a safe bet to have at least 1+ goals on those teams.
  5. Forwards to score the first goal
    Speaking of scoring goals, Italian football is known for great strikers. Again, it is often a good bet to say the best forward will score the first goal of the game – be it Vlahovic, Ibrahimovic, Martinez, Dzeko, Abraham, etc.
  6. Betting on events that you know well
    When betting, focus on something you follow on a regular basis. If you want to bet, it is preferable to bet on the sports and sporting events that you follow the most. You can bet on lower-tier teams (Serie B, Serie C, etc.) but if you don’t follow their games, you will be mostly looking at statistics, which is not something you will want to do when betting.
  7. Mix sports
    Italian bookies have a great selection of sports to bet on. Although football is the most popular sport for betting, there are lots of offers for basketball, volleyball, tennis, etc. that you can put on your slip. Again, it would be best if you follow those sports as well.
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Gambling is an entirely legal practice on a national scale, but only when the Italian state authorizes it. If the AAMS has not approved a bet, it constitutes a criminal offense. As such, the offender risks imprisonment from three months to one year and a €206.00 fine.

Yes, under certain conditions. First of all, the company must display the Customs and Monopoly Agency logo on its website. In addition to this, the license grant number should be visible as well. If this data is not displayed, you can check the concession on the ADM site itself.

The betting sites under the authorization of ADM are safe to bet at. Such betting sites equip themselves with the necessary tools to guarantee customers maximum IT security. This has been further improved after a series of cyberattacks in 2018.

Many argue that the 18-year-old quota is too high and should be lowered further, bringing it to 16 years. However, young people remain a specific category that could diminish the risks, even in a not completely conscious way.

Some betting sites in Italy offer minimum deposits of 1 Euro. There are very few betting sites that allow a minimum deposit of €5. Alternatively, a wide range of excellent sites that still require a very low minimum deposit is also to be evaluated. Most bookmakers on the market require only €10 as a first mandatory payment.

Since it is taxation at source and therefore taxes withheld directly, it is not necessary to declare any winnings from bets in tax declarations. This applies to both online and land bets placed in the agency.

Sometimes betting sites are honest and willing to practice quick payouts, but players make mistakes that slow the process down. Payout waiting time will depend on the betting site and the transaction method. While most betting sites will do the transaction within minutes, some will have more extended processing due to confirmations and security. In short, it can vary from immediately to 48 hours.

It is impossible to name a single betting site as the best as people have different tastes. What should be considered is that the best sports betting sites in Italy must be authorized and provide various conveniences to the betters. These include welcome offers, promotions, bonuses, higher odds, live betting, mobile apps, free streaming, different payment methods, good customer service, and, of course, a variety of sports to bet on. You can check out bet365 or 888Sport as our suggestions.

The most popular sports in Italy are football, basketball, tennis, and volleyball. Consequently, Italian players mainly bet on these types of sports. That’s why they are often and willingly put in prominence over any other. Events of any series can be found on all AAMS licensed betting sites and foreign ones, so you will find the most famous football leagues and the less famous ones.

Football (am. Soccer). The Italian league – Serie A is among the top 5 football leagues globally. During the 90s and early-2000s, it was considered the best league in the world. Of course, there are several tiers of the league. And all of them have been bet on ever since sports betting was introduced.

The format works a bit like the fractional format: the odds simply indicate the net winnings, if any. For example: if you place 100 Euro and the odds are 2.75, the calculation becomes 100 x 2.75 = 275 Euro.

Yes. Many betting sites offer these free bets as welcome offers. Sometimes, you have to add a promotional code to get them, but generally, it is enough to open a game account and deposit money. Many times it is also given in the deposit bonus. So instead of giving you money, they give you these free bets.

The most widespread claim of the betting bonuses is the one given immediately after the account validation and having received the certification that the person in question is you.

There are various ways to get help when gambling addiction occurs. Firstly, there is a telephone line dedicated to this matter – 800 151 000 – established way back in 2009. In addition, there are downloadable apps that can help out, though these are not proven to work that well. Some betting sites do have an actually useful helpline. While all of this is present, the most secure way that is proven to work is simply to visit a therapist once the signs of gambling addiction are noticeable.

🔎 Looking for casino sites? Here are the best casino sites in Italy.